Product-a-thon: A complete guide of Product Management
The demand for Product Management is increasing at an insane rate, as more and more companies are finally figuring out how important this discipline and this role is to their success. But there aren't any degrees in Product Management and there are no certifications,
Join our this intensive and interactive Product-A-Thon to learn about Product Management fundamentals from leading experts from top tech companies in Singapore and understand what is product manager role and its career path. We will cover the spectrum of product management work from market intelligence, strategy, product development lifecycle and go through best practices for product design, user interview and working with different teams and how to use data driven approach to test product and monitor performance.
Participants will work on real life problem provided by Grab, Skyscanner & Carousell, conduct user interview under guidance from mentors and propose a solution and be able to draw a product wireframe at the end. (Prize will be given to the best team!)
- Key concepts around Product Management and Strategy
- Understand Product development lifecycle
- Learn the nuances and career track of the Product Manager role
- Practice user interview techniques & draw a wireframe (hands-on)
9:40 am: An overview of product management
10:15 am: Data and experimentation for product management
10:45 am: User research & product design
11:30 am: Working with teams & stakeholders
12:00 pm: Lunch Time & Group Forming
1:00 pm: B2C vs B2B Product Management
1:15 pm: Hands-On: Product management essentials 102
Identify target users for your product or project.
Formulate research goals and user interview questions.
Practice user interview techniques.
Propose a solution and draw a wireframe
5:30 pm: Career advice and wrap
6:00 pm: Closing
Who should join?
People who are looking to transition their way to become a Product Manager
Junior product manager who are looking to further their skillset
Entrepreneurs, who have ideas but are looking for ways to understand the process of how a product is built and validated
Kristine Ph, Regional Product Manager at Grab
Hetal Barot, Product Manager at Skyscanner
Chia Hui Yi, Product Manager at Carousell
Teo Yu Sheng, Product Manager at Carousell
Food & Drinks will be provided
Thanks to our Food Sponsor - Skyscanner !