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Product-a-thon: A complete guide of Product Management

Description

The demand for Product Management is increasing at an insane rate, as more and more companies are finally figuring out how important this discipline and this role is to their success. But there aren't any degrees in Product Management and there are no certifications,


Join our this intensive and interactive Product-A-Thon to learn about Product Management fundamentals from leading experts from top tech companies in Singapore and understand what is product manager role and its career path. We will cover the spectrum of product management work from market intelligence, strategy, product development lifecycle and go through best practices for product design, user interview and working with different teams and how to use data driven approach to test product and monitor performance.


Participants will work on real life problem provided by Grab, Skyscanner & Carousell, conduct user interview under guidance from mentors and propose a solution and be able to draw a product wireframe at the end. (Prize will be given to the best team!)


Key Takeaways:

- Key concepts around Product Management and Strategy

- Understand Product development lifecycle

- Learn the nuances and career track of the Product Manager role

- Practice user interview techniques & draw a wireframe (hands-on)


Agenda:

9:30: Opening

9:40 am: An overview of product management


10:15 am: Data and experimentation for product management


10:45 am: User research & product design


11:30 am: Working with teams & stakeholders


12:00 pm: Lunch Time & Group Forming


1:00 pm: B2C vs B2B Product Management

1:15 pm: Hands-On: Product management essentials 102

  • Identify target users for your product or project.

  • Formulate research goals and user interview questions.

  • Practice user interview techniques.

  • Propose a solution and draw a wireframe


5:30 pm: Career advice and wrap


6:00 pm: Closing


Who should join?

  • People who are looking to transition their way to become a Product Manager

  • Junior product manager who are looking to further their skillset

  • Entrepreneurs, who have ideas but are looking for ways to understand the process of how a product is built and validated


About Speakers:

Kristine Ph, Regional Product Manager at Grab

Hetal Barot, Product Manager at Skyscanner

Chia Hui Yi, Product Manager at Carousell

Teo Yu Sheng, Product Manager at Carousell

Mito Ye, Product Manager at Nugit


Food & Drinks will be provided

Thanks to our Food Sponsor - Skyscanner !



Sun Aug 5, 2018
9:30 AM - 6:00 PM SGT
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Venue
Carousell Office
Tickets
Standard Ticket SOLD OUT $30.00
Venue Address
240 Tg Pagar Rd, Singapore 088540 Singapore
Organizer
CodingGirls Singapore
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